CASE STUDY: Driving Ticket Sales with Targeted Social Media Advertising

Project Overview: To promote an artist's show and increase ticket sales, we executed a targeted social media advertising campaign on Instagram, leveraging data-driven insights to reach the ideal audience.

Key Points:

Strategic Optimized Targeting: Leveraged Meta Ads' targeting capabilities to reach the artist's current following and lookalike audiences within a specific geographic radius, that also expressed interest in music venues and concerts. The target audience also needed to show interest in related topics that resonate with the artist's music, brand, and current fanbase, such as ambient music, independent music, indie pop, and Lord Huron. This targeting allowed us to reach the fans most likely to attend the show.

Engaging Ad Creative: Created a visually and sonically appealing video reel from artist's existing social content with a strong call-to-action to encourage clicks and purchases.

Campaign Optimization: Continuously monitored campaign performance and made adjustments to targeting, bidding, and ad creatives to maximize results.

Results: Achieved a 2.53% click-through rate, 48.5% engagement rate, and a 316% ROI on ticket sales compared to ad spend, demonstrating the effectiveness of the targeted approach and the campaign's contribution to driving ticket sales.