
Now Playing: March 2025
Take a listen to (and look at) our February 2025 edition of “Now Playing”, a playlist on Spotify!

“Do digital ads actually pay off for musicians?” Our March QOTM!
What is the return on investment (ROI) on digital ads for artists? Hear from Tori and Kelsy on their best tips!

RSVP for Coffee & Conversations on February 28, 2025
RSVP for February’s Coffee & Conversations happening on 2/28!

“What’s the best way for independent artists to market a new single?”: Our February QOTM!
What’s the best way for independent artists to market a new single? Hear from Tori and Kelsy on their best tips!

an independent artist showcase: artists announced!
Hey Denver music fans, on March 25th, 2025 at Dazzle Denver, we’re celebrating Women’s Month with a powerful Independent Artist Showcase featuring some of the most talented female artists from Denver and beyond.✨
Check out the amazing women gracing the lineup below, and grab your tickets here.

Now Playing: February 2025
Take a listen to (and look at) our February 2025 edition of “Now Playing”, a playlist on Spotify!

Now Playing: January 2025
Take a listen to (and look at) our January 2025 edition of “Now Playing”, a playlist on Spotify!

“How often should I post on social media?”: Our January QOTM!
From clients just starting services with us, to attendees at Kelsy’s recent workshop with Pandion Music Foundation, to fellow WIM Summit participants who have social media as their New Year’s Resolution for 2025. The question is… how often should I post on social media?!

CASE STUDY & TESTIMONIAL: Album Release Campaign Using Data-Driven Targeted Advertising
Project Overview: To grow Teresa Suydam's fanbase and drive listeners to streaming platforms for her new album Lost Bird, a targeted advertising campaign was executed across Music Tomorrow and Instagram.

Kelzana Artist Management’s 2024 Recap
Kelzana is dedicated to supporting independent artists at every stage of their career. In 2024, we celebrated wins, overcame challenges, and built lasting partnerships. Here’s to a 2025 filled with even more music, growth, and success! ✨

Kelzana 2024 Wrapped
As 2024 comes to a close, we're taking a moment to reflect on all the amazing music we listened to this year! From new hits and timeless classics to under-the-radar jams and our most favorite Kelzana client releases! Check out what made our top songs of 2024.

We went viral on LinkedIn! 🤯
We went viral on LinkedIn! 🤯 Here's the good, the bad, and the ugly... 🫠 Now did we really want to make a 20 slide text image post about this? No. Did we feel like we needed to showcase our support for indie artists + our deep understanding and constant curiosity of the system so we can do our best to help make it work for said indie artists? Yes. 👩🏫💼🎵
While we hope the system WILL change more to the favor of independent artists, we do know that this world doesn't change easily nor quickly, especially when dealing with multiBillonaires. So in the meantime, we choose to understand it and do our part to help artists make it work for them, as best as we can. 🌞
We generated some serious debate, as you'll see here, and even learned about some cool new platforms and ideas. Plus Kelsy's favorite music industry economist even found the post. Enjoy. 🥂

Meet the Co-Founder Tori Norman Castillo
🎉 Drumroll please... 🥁 We're beyond thrilled to announce an exciting new chapter for Kelzana! 🎉
Kelsy and Tori (that's us! 👋) are officially joining forces and embarking on this adventure as partners! Get ready for a new era of creativity and innovation in music management. This is only just the beginning! 💫

The Digilogue has two incredible days of learning, connecting, and leveling up at their conference!
Better late than never, but a HUGE shoutout to The Digilogue for two incredible days of learning, connecting, and leveling up at their conference! ✨
We especially loved the panel on growing side hustles into full-time success– talk about inspiration! 🤩 Big thanks to all the incredible panelists for sharing their wisdom.
This has lit a fire under us here at Kelzana! 🔥 We're ready to grow, expand, and bring you something BIG. Stay tuned for a major announcement at the end of the week.

Check out this interview Voyage Denver did with our founder, Kelsy!
Check out this interview Voyage Denver did with our founder, Kelsy!
Learn more about Kelsy's background, her journey to becoming an artist manager, and the services Kelzana offers!

CASE STUDY: Driving Ticket Sales with Targeted Social Media Advertising
Project Overview: To promote an artist's show and increase ticket sales, we executed a targeted social media advertising campaign on Instagram, leveraging data-driven insights to reach the ideal audience.