Services

We offer expertise, knowledge, and hands-on services in elements crucial to every independent artist's career:

    • authentic brand discovery / rebranding

    • target audience identification and optimization

    • strategic content planning

    • data-driven ads management

    • story development and execution

    • marketing system development

    • fanbase activation and community building

    • user-generated content campaigns

    • data-driven touring strategy

    • booking research and strategy

    • strategic brand partnerships

    • merch strategy

    • commercial song analysis and feedback

    • release strategy and product management

    • executive production

    • data-driven strategic goal planning & goal management

    • market research and positioning

    • collaborator research and partnerships

We strive to meet artists where they're at, then develop a strategic, purposeful, and authentic career strategy with the artists' goals always at the center.

Interested in working with us? Take a look at our service tiers below to see what may be best for you.

  • management-icon

    Management

    For artists with a substantial existing fanbase and regular monthly revenue

    $ case-by-case basis

    Apply
  • artist-services-icon

    Artist Services

    Our most popular offering!

    For independent artists seeking a team.

    starting at $400/month

    Apply
  • consulting-icon

    Consulting

    For DIY artists taking the next step, we offer expert consulting.

    starting at $75/month

    Schedule
  • education-icon

    Education

    For early career artists, we provide educational support

    get started for free!

    Learn

If we don't know how, we know who.

We have a large network of music industry professionals to call on, including experts in sync licensing, press and publicity, rights management, and more.

We value

authentic self-expression

creativity and the creative process

intentionality and purpose

"unreal" goals with real strategy

We love

clear boundaries

challenging norms

strong foundations

bold thinking

ready?

Success Stories

News
CASE STUDY & TESTIMONIAL: Album Release Campaign Using Data-Driven Targeted Advertising
Paid Media, Digital Advertising, Independent Artist, Case Studies, Testimonials, Brand Development
CASE STUDY & TESTIMONIAL: Album Release Campaign Using Data-Driven Targeted Advertising
Paid Media, Digital Advertising, Independent Artist, Case Studies, Testimonials, Brand Development

Project Overview: To grow Teresa Suydam's fanbase and drive listeners to streaming platforms for her new album Lost Bird, a targeted advertising campaign was executed across Music Tomorrow and Instagram.

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Paid Media, Digital Advertising, Independent Artist, Case Studies, Testimonials, Brand Development
CASE STUDY: Driving Ticket Sales with Targeted Social Media Advertising
Paid Media, Digital Advertising, Independent Artist, Concert Marketing, Case Studies
CASE STUDY: Driving Ticket Sales with Targeted Social Media Advertising
Paid Media, Digital Advertising, Independent Artist, Concert Marketing, Case Studies

Project Overview: To promote an artist's show and increase ticket sales, we executed a targeted social media advertising campaign on Instagram, leveraging data-driven insights to reach the ideal audience.

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Paid Media, Digital Advertising, Independent Artist, Concert Marketing, Case Studies

What They’re Saying

  • "BEST MANAGER I’ve ever worked with. Hands Down. If anyone is a rockstar, it’s @kelzanamgmt."

    - ARADIA

  • "I felt heard and valued, both as an artist and as a person. I truly believe Kelzana helped me take a big step forward in my career."

    - Teresa Suydam

  • "While it's possible to research and find a bunch of tips and strategies from different sources and with different flavors, working with Kelsy allowed me to develop my strategy with one on one holistic guidance."

    - Josh Keene

Contact us

The Team

Kelsy Lartius Miguel

Founder & Director of Artist Development

Tori Norman Castillo

Co-Founder & Associate Director of Artist Development